Flavor that goes with everything, flavor that is good for you! Is the name of the digital campaign for launch the new Primor olive oil. Healthy food is here to stay, people every time want to make better choices in their food and Primor, an iconic brand in the region knows it. That’s why the brand launches a line of oils for all tastes, from the most intense fans to the most balanced. There was a lot to say and we decided to do it singing, provoking in each shot, a main material an mor than a hundred digital assets came off and made the campaign a multi platform success.