form storytelling to story doing
Every year, brands seek to surprise their audience with a relevant message, however, 2020 was a year that changed everything and Don Vittorio, a pan regional pasta brand saw a great opportunity: From storytelling to storydoing. Inspired by its long-term selling line The Pleasure of giving our best Don Vittorio created a campaign to encourage its audience to celebrate all the “giver hearted Peruvians” who left their homes to help all of us who could not, amplifying a solidarity trend that mobilized Peruvian homes.
A small budget campaign that achieves big results, 31.8 MILLION impressions, reaching 4.3 million people and driven 34,000 clicks to our content impacting a wider audience united for the same purpose: The desire to give our best.
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